|  The emergence of user-centric Web 2.0 technologies and not least the iPhone phenomenon have proven: great User Interface design makes a big difference! The era of primitive HTML websites is over, and even Fortune 500 companies are wising up to the fact that Rich Internet Applications (RIAs) give a company complete control over how its brand is experienced. The RIA tools and platforms that encourage and support superior user experience are fast becoming an enterprise requirement for business survival and success.
The 6th International AJAXWorld RIA Conference & Expo being held at The Fairmont Hotel, October 20-22 in San Jose, CA, brings you a chance to get to grips with those platforms and tools. Discuss the risks and rewards associated with RIA technologies first-hand with the pioneers who are actually implementing them, internally and externally, for Fortune 500 companies. No other RIA-focused conference slices and dices the Web development and application space as boldly or as comprehensively: for 3 action-packed days across 6 content-rich tracks, there will be an absolute focus on new opportunities, risks and rewards in expert breakout sessions and demo presentations by 70+ speakers. Our extensive Expo floor additionally will allow delegates to follow up on the premier RIA solutions already available and to choose which best suits their business and technology needs. Come join us in San Jose, CA! | Jeremy Geelan
Conference Chair, AJAXWorld 2008 | October 2008 Keynotes
 Kevin Lynch - Chief Technology Officer, Adobe Kevin Lynch, who will be keynoting on October 21, 2008, is one of the original coiners of the term "Rich Internet Application" back in 2002 and has intimate knowledge of Flash and AIR, the two platforms that - together with Acrobat and PDF - now make up the four platforms which together make Adobe the software powerhouse it is. Previously Adobe's Chief Software Architect, he was promoted to CTO in February '08.
 Scott Guthrie - Corporate Vice President for the .NET Developer Platform, Microsoft Scott Guthrie, who will be keynoting October 22, 2008, was a founding member of the .NET Framework team and today runs the development teams that deliver the CLR, ASP.NET, Silverlight, WPF, IIS7, and the Visual Studio tools for Web, WPF and Silverlight development. Previously the General Manager of Microsoft's Developer Division, he was promoted to Corporate Vice President in February '08.
A Selection Of Sessions In Brief:
AIR & FLEX
 FLEX + AIR + MOBILE
In this session Nicholas Thomas will share his experience in migrating from AJAX to Flex as the primary client for a consumer web-based SaaS product.
AJAX
 AJAX for Oracle: Building RIAs Without Browser Plug-ins
How to take a bunch of AJAX features and bake them into APIs stored in a database that can be called using simple declarative markup language.
 AJAX in Enterprise Portals
How enterprise portals integrators can use AJAX at the portal level and for the development of more user-friendly JSR-168 portlets.
 AJAX Integration Guide for Spring Enterprise Applications
A deep dive into evaluating the leading AJAX technologies, and how to integrate them with Spring to take full advantage of an existing Spring infrastructure.
 AJAX with jQuery
How does the jQuery library work? Why are so many users are able to build fully AJAX-enabled websites in their first day using jQuery?
 Server-Side, PHP -Generated AJAX
This session will discuss and demo many of the new techniques which allow for the development of rich, AJAX user experiences without needing to code any JavaScript whatsoever.
ASP.NET
 Building Great AJAX Applications from Scratch Using ASP.NET 3.5 and Visual Studio 2008
A no-slides, code-only presentation that starts with a blank directory and builds a data-driven, AJAX enabled, ASP.NET web application from scratch.
Google Web Toolkit
 Building Rich Internet Applications using Google Web Toolkit (GWT )
Introduction to the GWT framework - for Java technology practitioners who want to build rich Internet applications.
 Saving Your Investment: Transforming J2EE applications into Web 2.0 using GWT
Learn to analyze the service profile of your application, to change HTML views into XML or JSON services, and to resist opening security holes by putting state and control flow logic into the client.
iPhone Development
 Web Apps for the iPhone
Duplicating the iPhone look and feel in Safari. Make your web application just like a native iPhone app.
 Understanding iPhone JavaScript Extensions
This session introduces the JS extensions introduced by Apple and shows practical examples of their usage.
 iPhone in Action: Web Development or SDK ?
This session will highlight the advantages and disadvantages of creating optimized web applications using web languages or writing native programs using the iPhone SDK and will discuss ways to hybridize them, creating integrated projects that utilize the best of both worlds.
JavaScript
 JavaScript : The Good Parts
This session will expose the goodness in JavaScript, an outstanding dynamic programming language with more than its share of bad parts.
 Server-Side JavaScript – All the Cool Kids Are Doing It!
In this session that no developer who uses JavaScript or ActionScript will want to miss, delegates will learn how to put their JavaScript skills to work on the server side using technologies like Mozilla Rhino and Aptana Jaxer, which embeds the entire Mozilla browser on the server side.
Mashups
 Showtime : Bringing the Co-Web to a Screen Near You!
How a Showtime Co-Web application uses the same standards as a normal mashup - OpenAJAX plus XMPP, RTP/RTSP and H.264 - yet remakes the mashup as the Co-Web.
Mobile Issues
 Preparing Your Brand for the Mobile Web Experience
What do users expect from their applications, what are common usability mistakes, and how can you recognize emerging design patterns in the mobile Internet?
 OpenAjax Alliance: Browser Engine Access To Mobile Device APIs
How Web developers, using HTML and JavaScript, can achieve the same power as C++ and Java and produce next-generation consumer and Enterprise Web 2.0 applications.
Open APIs & Toolkits
 Building AJAX Mashups with Google APIs
How to integrate various Google APIs including Google's AJAX APIs including Maps, AJAX Search and Feed into superior AJAX mashups.
 Building E-mail Apps
Given the mass acceptance and value of e-mail, what apps can be built on top of this well-tested, scalable and ubiquitous infrastructure?
Building Rich Internet Applications using Google Web Toolkit (GWT )
Introduction to the GWT framework - for Java technology practitioners who want to build rich Internet applications.
 HTML 5, WebSocket , and Comet - The Future of the Web
This session will provide an in-depth look into the use of HTML 5 WebSocket and the techniques and technologies required to build Comet applications with it.
OpenAjax Alliance: Browser Engine Access To Mobile Device APIs
How Web developers, using HTML and JavaScript, can achieve the same power as C++ and Java and produce next-generation consumer and Enterprise Web 2.0 applications.
 Practical Thin Server Architecture with Dojo
This session gives practical advice for implementing all rendering of data in the browser, leading to a much thinner server, which focus on business-logic only.
Saving Your Investment: Transforming J2EE applications into Web 2.0 using GWT
Learn to analyze the service profile of your application, to change HTML views into XML or JSON services, and to resist opening security holes by putting state and control flow logic into the client.
SaaS
 RIAs & SaaS - Like Bees & Honey
This session will identify how RIAs can expose internal business systems to automate the marketing, trial, purchasing, configuration, support and social referral processes that are essential for scalable and profitable SaaS
Security
.jpg) Do RIA Widgets Open Security Back Doors?
This presentation, via code snippets, flow diagrams, and other means, discusses how to write an RIA widget that avoids common security pitfalls
Silverlight
Building Rich Internet Applications Using Microsoft Silverlight 2
Learn how to use Visual Studio to create applications, how to create UI using XAML markup and code, how to retrieve data from a the web, and how to manipulate data with XML and LINQ
Social Software
 The Business Value of Social Networking on Corporate Intranets
This session will demonstrate why social networking is more than just marketing buzz
User Interface & User eXperience Issues
 Crafting Rich Web Interfaces
Billcott of Netflix summarizes his study of rich interaction with just six design principles - each illustrated with a set of design patterns and real world examples
 Design-based Web Application Development
This session will explore this issue of whether designers need to learn programming or whether programmers need to learn design - or both.
 High Performance in Rich Web Apps : Five Practical Strategies and How to Implement Them
How to manage richness and the resources it demands in the browser. How you can make your project more responsive immediately ¬ including code snippets, where appropriate.
 IA and RIA - You Know More Than You Think You Do
In this session Travelocity's Principal Information Architect will share his experience and some things he has learned about RIAs that validated much of what he already knew.
 Reporting Portals - Creating the No-Pain, All-Gain Customer Experience
This session will provide some guidelines for creating a rich User Interface for reporting portals, providing a no-pain, all-gain customer experience.
Back By Popular Demand!
The world’s first-ever full one-day, totally immersive "AJAX Security Bootcamp"
What: A wild success from the very first time we ran it, AJAXWorld Security Bootcamp is a compelling, intensive, one-day, hands-on training program that will teach Web developers, Web designers, and other Web professionals how to build secure AJAX applications and demonstrate what the best practices are to mitigate security problems in AJAX apps.
When: Being held October 20, 2008 at The Fairmont Hotel in San Jose, CA.
Who: AJAX Security Bootcamp is led by:
 Billy Hoffman is a lead security researcher for HP, where he focuses on automated discovery of Web application vulnerabilities and crawling technologies. He has been a guest speaker at Black Hat Federal, Toorcon, Shmoocon, O'Reilly's Emerging Technology Conference, The 5th Hope, and several other conferences. His work has been featured in Wired, Make magazine, Slashdot, G4TechTV, and in various other journals and Web sites. In addition, Billy is a reviewer of white papers for the Web Application Security Consortium (WASC), and is a creator of Stripe Snoop, a suite of research tools that captures, modifies, validates, generates, analyzes, and shares data from magstripes. He also spends his time contributing to OSS projects and writes articles under the handle Acidus.
Billy has been a featured speaker at previous AJAXWorld RIA Conferences.
Join Billy Hoffman and your fellow attendees at the AJAXWorld Security Bootcamp on October 20. We'll see you in San Jose, California!
iPhone Developer Summit
 iPhone Developer Summit will be an integral part of the AJAXWorld RIA Conference & Expo 2008 West in San Jose (October 20-22, 2008).
In the 2-day iPhone Developer Summit (October 20–21), delegates will hear from industry experts about the impact the iPhone is having on delivery of rich content to mobile users. Technical sessions will will help delegates learn about when to use the iPhone SDK and when to develop web applications and explore a world of web development opportunities on the iPhone including building applications using the new ASP.NET MVC framework, building social applications, and developing high-quality, iPhone-style web-based GUIs for your applications.
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